“Williams has a way with ballooning inconsequential small moments into great significance like a moony newspaper personals’ writer. Williams uses the hook of newspaper personals to not only showcase his talent but highlight how aware we all are of everything nowadays yet feel we’ve missed the magic moment.” – The Telegraph Journal
“Ian Williams…plays with language in powerful ways in Personals,often using simple words or phrases as litanies…Williams has a knack for revitalizing conventional lyric subjects while dealing with the language and reality of contemporary corporate bureaucracy.” – The Winnipeg Free Press